Academic Profile
Badr-Eddine Lahsini
PhD Candidate in Marketing
UM6P - Africa Business School
Fulbright Visiting PhD Scholar · NYU Stern School of Business
Academic Profile
PhD Candidate in Marketing
UM6P - Africa Business School
Fulbright Visiting PhD Scholar · NYU Stern School of Business
I am a PhD Candidate in Marketing at Africa Business School, University Mohammed VI Polytechnic (UM6P), and a Fulbright Visiting PhD Scholar at the New York University, Stern School of Business (2025-2026).
My research examines online reputation management in the hospitality industry — with a particular focus on how firms respond to customer reviews, and the externalities of those responses. I work with large-scale platform data and combine econometric methods with natural language processing to study consumer-generated content at scale. My work has appeared in Tourism Management (2026), with a manuscript currently under review at the Journal of Service Research. Ongoing projects investigate the role of linguistic concreteness in shaping consumer engagement, the ability of large language models to generate culturally appropriate responses in low-resource languages, and the framing of overtourism discourse in news media.
My research has earned several prestigious honors, most notably a 'Best Paper' designation at the Academy of Management Annual Meeting (2026), an award reserved for the top 10% of accepted papers and included in the Best Paper Proceedings. My work has also received the Best Paper Award at the ABS Doctoral Research Summit and a Finalist distinction at the IGPRC Global Pitching Research Competition. Beyond my research, I am an active member of the global academic community, having presented and served as a reviewer for leading international conferences including the Academy of Management, AMA, ISMS Marketing Science, EMAC, and the British Academy of Management.
Highlights
Published Work
Do managerial responses influence traveller retention?
Tourism Management, 112, 105243 (2026)
Navigating reputation challenges in the hospitality industry: a case study of a 4-star hotel in Marrakech
Emerald Emerging Markets Case Studies, 15(4), 1–6 (2025)
Papers Under Review
The Signaling Value of Managerial Responses: Linking Hotel Responses to Service Quality
Target : Journal of Service Research
Working Papers
Does Script Matter? Evaluating Large Language Models' Effectiveness in Managerial Responses to Online Reviews in a Low-Resource Language
Does Response Concreteness Matter? Evidence from Online Review Ratings
Systematic Literature Reviews in the Age of AI: Opportunities and Challenges of Using AI Tools and Large Language Models
Overtourism in the Media: Identifying Antecedents, Stakeholder Reactions, and Management Strategies through News Analysis
Papers on Hold
See It to Believe It: How Imagery-Evoking Words Drive Review Helpfulness
On Hold Sole AuthorConference Presentations
Do Hotel Responses Matter? Evidence On How Response Characteristics Influence Entity Sentiment Change
The Signaling Value of Managerial Responses: Linking Hotel Responses to Service Quality
Do Managerial Responses Influence Traveller Retention?
Hotel Management Responses: An Exploration of Hotel Responding Behaviour
Teaching Assistant — Introduction to Data Science and Artificial Intelligence
Instructed four workshop sessions covering Python functions, statistical modelling, classification & clustering, and evaluation of student project presentations.
Lead Instructor: Ravi Prakash Ranjan.
Teaching Assistant — Marketing
Led five sessions (~half the course) including Consumer Behaviour, New Products & Innovation, and Social Media Marketing.
Lead Instructor: Kofi Osei-Frimpong.
Guest Lecture — Python in Service Research and Data-Driven Insights
Invited lecture on Python-based research methods: data collection & cleaning, textual analysis, variable operationalisation, and regression modelling using hotel review-response data.
Course Instructor: Tina Šegota.
Invited Workshop — Navigating Reputation Challenges in the Hospitality Industry
Designed and facilitated a one-day case-based workshop guiding students through analysis of reputation management challenges, moderating group discussions, and applying theoretical frameworks to managerial scenarios.
Course Instructor: Helena Williams.
Fulbright Joint Supervision Grant (Full Funding)
New York University — Stern School of Business
Academy of Management Annual Meeting Best Paper Designation
86th AOM Annual Meeting · Philadelphia, USA · July–August 2026 · Top 10% of accepted papers
Best Paper & Best Whiteboard Video Abstract
ABS Doctoral Research Summit · UM6P Africa Business School
IGPRC2023 Grand Finalist & Third Place
InSPiR2eS Global Pitching Research Competition
PhD Candidate in Marketing
Africa Business School · University Mohammed VI Polytechnic
Fulbright Visiting PhD Scholar
Stern School of Business · New York University
Fulbright Joint Supervision Grant
Research Foundation Programme
Africa Business School · University Mohammed VI Polytechnic
Master of Strategic Marketing, Commercial and Business Management
Faculty of Law, Economic & Social Sciences — Souissi · Mohammed V University of Rabat
Bachelor's Degree in Marketing & Commercial Action
Multidisciplinary Faculty of Beni Mellal · Sultan Moulay Slimane University
R
Python
Stata
LaTeX
NLTK
LLMs
LSM
Topic Modeling
Selenium
Requests
Scrapy
BeautifulSoup (BS4)
Tamazight (Mother Tongue)
Arabic (native)
English (fluent)
French (Advanced)
Spanish (Basic)
Academy Of Management
British Academy of Management
European Academy of Management
Academy of Management
American Marketing Association
Academy of Marketing Science
Ravi Prakash Ranjan
Asst. Professor of Business Analytics · UM6P Africa Business School
Thesis Advisor
Raveesh Mayya
Asst. Professor of Technology · NYU Stern School of Business
Fulbright Joint Supervisor & Co-author
Kofi Osei-Frimpong
Assoc. Professor of Marketing · UM6P Africa Business School